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Best Time to Post on Instagram

The Best Time to Use Instagram

Instagram is saturated with creators and influencers. It is not easy to establish an Instagram identity. Most people have the same problem: they can’t increase engagement and thus not reach a wider audience. 

Many social media experts have many theories about why this happens.

We will discuss how to curate the best Instagram posts for your account, as your audience and brand are different.

The best time to post on Instagram is based on the Days of the Week

Instagram Day Wise: Best Time to Post

Instagram’s popularity grew and so did its user base. The app began to tweak its algorithm. Instagram now displays your post to approximately 10% of your followers.

If you get more engagement, it expands your audience. Knowing the best time to post can help you get the right touch to your posts.

Social media experts suggest this general routine for post-time from Monday through Friday:

  • The morning commute (i.e. 7 AM to 9AM
  • Lunch hours (i.e. 12PM to 2PM
  • The office closes at 6 PM. 5 PM to 6 pm
  • Before bedtime, i.e. 9 PM to 11 AM

On weekends, the best times to upload to Instagram are 9 AM to 11AM and 2 PM to 5. These times are based on local time and can be used as a guideline for when to post. 

Let’s take a look at which days are the best for posting on Instagram. Read More

The Best Time to Use Instagram Monday

Experts recommend that Ig posts should be made between 11 AM-1 PM. Most people are too distracted to continue their work at the beginning of the week, so posting on Ig in the late morning is a good idea. The peak in Instagram engagement is between 12 and 5 AM.

Instagram’s Best Time to Post: Tuesday

The highest engagement on Instagram is Tuesdays and Thursdays, regardless of what day it is. Social media experts say that Tuesdays are the best days to post to Instagram. This is because of the high engagement.

Best time to post on Instagram Wednesday

Like Monday, Wednesday is the best day to post on Ig. However, users are active from the morning. The Wednesday day has the most potential for engagement of all the weeks.

The Best Time to Use Instagram Thursday

You can post on Thursday if you are unable to attend Tuesday’s high engagement times and Wednesday.

This will increase engagement. The best times to upload to Instagram on Thursday are between 11 AM and 1 PM, and 2 PM to 4. 

You have several opportunities to get that engagement on Thursday, at five AM, twelve PM, and three PM.

The Best Time to Use Instagram for Friday Posts

Insta users are most active on Fridays, which is when the weekend begins. Experts say that 11 AM to 1 pm is a good time.

However, the best time to post on Instagram on Friday is between 5 PM and 9 PM. 

The lowest engagement on Friday occurs after 10 PM, and it lasts until 7 AM.

The Best Time to Use Instagram on Saturday

Contrary to popular belief, weekends are the least engaged days of the week. People don’t work weekends and post to social media on weekends, which makes the platform saturated with content. 

The worst day to post on Instagram is Saturday, however, the best time to do so is between 10 AM and 1 PM. 

It is forbidden to post after 4 pm on Saturday. Doing so could cause disruption in the engagement that you have earned over time.

Sunday is the best time to post on Instagram

It is best to avoid posting on Sundays, as they are the worst days to upload on Instagram. People who work full-time are often busy and don’t have the time to post every day. In this case, Sunday is the only option.

It is smart to find the best time to post to Ig. While you might not get much engagement on Sundays, the best time to post on Ig is between 9 AM and 1 PM.

Basically, these are the best times to post to Instagram right now:

You can post on Ig at noon on Wednesday, and after 4 pm on Sunday for the best quality engagement.

On weekdays, lunch hours (noon-2 PM) are a great time to post. However, please refer to the paragraphs above for details on a precise high engagement period.

For better engagement on weekends, post between 9 and 11 AM. However, you may need to compromise the quality of engagements received.

Late-night hours are not conducive to qualitative and quantitative engagement as compared with other hours. It is best to avoid them.

Based on Content, Best Time to Post to Instagram

Although each company is unique, most businesses require high levels of engagement to increase brand recognition and promotion. People used to focus on getting likes, comments and shares for their Instagram posts.

With the addition of new content types, views, comments, and direct messages are now considered engagement measures. Content is a key factor. This is why brands have created dedicated social media teams and hired content creators to get their audience to engage.

Promotions can get the boost they need by knowing when the best time is to post on Ig based upon the content. This allows you to reach more people, and it ensures that your efforts in building it do not go unnoticed. 

Let’s take a look Check Now are the most popular on Instagram.

Reels: Best Time to Use Instagram Today

TikTok gave short video content a dedicated social media platform. The new content was enjoyed by millions of users, who then joined Insta to launch Reels. In the beginning, Insta Reels were primarily used by creators and influencers to engage their audiences creatively.

After receiving positive feedback, Insta began to roll out the feature to other industries and social media experts suggested that brands use it. 

Instagram Reels allows brands to show their brand in a positive light. 

Let’s take a look at the best times to post Insta Reels.

The Best Time to Use Instagram Monday

You can expect to see huge engagement on Instagram Reels Mondays if you’re looking for massive engagement. 

The Monday morning engagement is exceptionally high at 9 AM and 9 pm, and the Monday evening engagement is lowest at 7PM. According to reels, Monday is the best day to post on Ig.

Instagram’s Best Time to Post: Tuesday

Tuesday is a great day for engagement. The best time to post Instagram is at 9 AM. The highest engagement for Instagram reels is between 7 AM and 11 AM on Tuesday. After that, it drops to 7 PM before rising again.

Best time to post on Instagram Wednesday

We have already discussed that Wednesdays offer quality engagement for longer periods of time. The best times to post on Ig Wednesday are between 9 AM and 11 AM and 8 PM and 10 PM. 

Reel engagement is highest between 10 AM and 9PM on Wednesdays. After that, it drops slightly but offers more engagement than other days.

The Best Time to Use Instagram Thursday

Even though it doesn’t last very long, Thursday is next to Tuesday in terms of engagement. Although the timeframe is short, if you stick to it, you will get more engagement. 

Based on Insta Reels, the best times to post on Ig Thursday are 11 AM to noon and 6 PM to 9:00 PM.

The Best Time to Use Instagram for Friday Posts

Friday is the last day of quality engagement to increase brand recognition before the weekend begins. Friday is a high day for engagement, with the highest levels between 9 AM and 12 PM. After that, engagement falls to 2 PM to 4 pm.

The Best Time to Use Instagram on Saturday

Reels are a better option than post carousels, even though they don’t work well on weekends. Reels posted on Saturdays between 10AM and 12PM get more engagement than those posted elsewhere. Posting on Ig on Saturdays is best between 6 and 7 pm, as engagement rises again before dropping.

Sunday is the best time to post on Instagram

Social media experts recommend posting between 7 AM and 10 AM. If you want to get the most engagement on Instagram, however, posting between 7 AM and 10 AM is a good time.

Instagram Stories: Best Time to Post Today

Stories on Instagram are visible for 24 hours to followers, which can be counterproductive for greater engagement. Instagram Stories has one advantage: it’s visible to all users throughout the day.

It is highlighted with pink circles around the profile photo. Insta posts are dynamic because of the algorithm and platform.

For Videos, the Best Time to Use Instagram

Long videos, which last more than 60 seconds, are another important content type. They cannot be fit in the Reels’ time limit. Videos receive a lot of engagement on Insta at night.

This is in contrast to other types of posts. Instagram Videos is best to post during lunch breaks and after people leave their offices, just as Instagram Reels.


It might seem overwhelming to think about all the steps or what actions one must take. Remember that social media is about building relationships with your audience and pleasing them. 

This can only be achieved by knowing when the best time is to post on Ig, and creating a social media calendar around it.

You can increase your growth by COMPRARSEGUIDORESARGENTINA written by social media experts as well as learning how to analyze Instagram Analytics. Remember to adapt with the times, keep up with trends, understand your audience’s needs, and deliver accordingly. 

We hope this article will help you create outstanding marketing campaigns that produce exceptional results.

Read More: Best Practices for Creating Engaging Content On Instagram Video in 2022


Olivia is a seasoned blogger with a flair for lifestyle and fashion. With over 6 years of experience, she shares her passion for the latest trends and styles, offering inspiration and guidance to her audience on all things lifestyle-related.

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