Do you know what your customers are saying about you on social media? If not, you’re missing out on a huge opportunity to grow your business. Social listening is monitoring online conversations about your company and its products or services. By tracking what people are saying, you can gain valuable insights into what they like and don’t like about your brand and find ways to improve their experience.
Today, most businesses have some presence on social media, whether it’s a Facebook page, Twitter account, or Instagram profile. While social media can be a great way to connect with customers and promote your brand, it’s also essential to use it as a tool for listening.
How to Use Social Listening
To use social listening to grow your business, here are a few things you need to do. First, choose the right platform for monitoring the mention of your brand. There are many different social media monitoring tools available such as Hootsuite Insights and Brandwatch, or you could also use Google Alerts. It’s essential to take some time to research which one will work best for you.
Once you’ve selected a platform, create keyword alerts for your brand name and any other relevant terms. It will ensure that you’re notified whenever someone mentions your company online. For instance, let’s say you own a restaurant and want to track what people say about your business on social media. You could set up a Google Alert for the term “your restaurant name + review.” It would send you an email any time someone mentions your restaurant in a review, whether positive or negative. You could also use a social media monitoring tool to track all mentions of your restaurant on social media and see how often you’re being mentioned and in what context.
Next, start engaging with the people who are talking about your brand. Reply to positive reviews and thank customers for their feedback. If you see negative comments, reach out to the person who left them and try to resolve the issue. By engaging with your customers, you’ll show that you care about their experience with your company.
Finally, use the data from social listening to make changes in your business. If you notice that people are unhappy with a particular product or service, make some changes to improve it. If you see that people are talking about a new trend relevant to your industry, consider ways to incorporate it into your business. By using social listening, you can make your company more responsive to your customers’ needs.
NetbaseQuid provides users with valuable insights into what people are saying about their brand online as a social media marketing tool. You can use this information to inform marketing decisions and help create more targeted campaigns.
To get started with NetbaseQuid, create an account and connect it to your social media accounts. Once you’ve done this, you’ll be able to start monitoring your brand’s online presence and gathering data on what people are saying.
If you’re not already using social listening to grow your business, now is to start. It’s a valuable tool that can help you understand your customers better and make improvements that will benefit both them and your bottom line.